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Deal or No Deal Celebrity SA raises R698,500 to combat hunger among schoolchildren
Posted on September 11th, 2026 by Charles Grey
The Peninsula School Feeding Association (PSFA) is delighted to announce that it has received a remarkable donation of R698,500, raised through the popular television game show Deal or No Deal Celebrity.
Sponsored by LottoStar and broadcast on SABC 1, PSFA was selected as a beneficiary charity, with celebrities playing to raise funds for the organisation’s school nutrition support programme.
Thirteen much-loved South African personalities stepped onto the Deal or No Deal stage once a week to play for a purpose far greater than personal gain. Every strategic decision, deal and cash prize won by the celebrities contributed directly to PSFA, helping the organisation provide nutritious meals to vulnerable learners.
The funds raised will make a tangible difference to the lives of children across the Western Cape. The R698,500 donation will enable PSFA to provide 681 learners with nutritious breakfasts and lunches every school day for an entire year, totalling an outstanding 258,780 meals.
“We are deeply grateful to LottoStar, SABC 1 and every one of the celebrities for their incredible support of PSFA and for using the platform to create such a meaningful social impact,” said Charles Grey, Fundraising Manager at PSFA. “This partnership demonstrates the difference that can be achieved when entertainment and purpose come together. Most importantly, it will help ensure that vulnerable learners receive the nutritious meals they need to thrive at school, while giving them the opportunity to focus on their education and their future.”
Beyond the funds raised, the initiative has also helped introduce new audiences to PSFA and its vital work to combat hunger in schools. It is hoped that this increased awareness will inspire new supporters and donors to join the organisation in its mission.
“Every contribution, no matter how big or small, can help put a nutritious meal on a child’s plate,” Grey added. “We encourage individuals, businesses and organisations to support PSFA and help create an environment where children can focus on what matters most, their education and their future.”
Actress and presenter Luyanda Zuma, one of 13 celebrity contestants on Deal or No Deal Celebrity, was thrilled to win the R250,000 grand prize for PSFA. Presenter Katlego Maboe proudly presented Luyanda with the cheque.
